Ultra and Vaulta Join Forces to Build the Netflix of Gaming, Backed by a Blockchain Banking Engine
Staff Writer • 2025-04-29
With Web3 banking and tokenized asset interoperability, the two platforms are betting on a future where finance and play are one seamless experience Gaming isn’t just entertainment anymore—it’s infrastructure. That’s the takeaway from the newly announced strategic partnership between Vaulta and Ultra, a move that merges blockchain-based financial systems with one of the most ambitious platforms in the gaming space. Unveiled today, the partnership effectively positions Ultra—the one-stop hub for gamers, developers, and publishers—as the official gaming arm of Vaulta. For Vaulta, which recently rebranded from EOS Network and now bills itself as the operating system for Web3 Banking, it’s a massive leap into the GameFi arena. For Ultra, it’s validation of its long-running vision to become the Netflix of Gaming—only now with real financial muscle behind it. Finance Meets GameFi—Finally At its core, the alliance is about more than just shared code. Vaulta brings to the table a low-cost, high-speed, multi-chain infrastructure purpose-built for tokenized assets, while Ultra delivers the audience, developers, and content to put those assets to use. Expect decentralized marketplaces, seamless cross-game asset utility, and even the dawn of “metaverse banking”—all buzzwords that now carry genuine technical backing. Vaulta CEO Yves La Rose describes it as a convergence of ambitions: “Ultra’s advanced gaming platform paired with Vaulta’s financial and DeFi infrastructure will enable decentralized marketplaces, cross-game asset utilization, and metaverse banking solutions. We’re not just integrating systems—we’re building the rails for an entirely new digital economy.” That economy, if you believe the numbers, is rapidly snowballing. The Web3 gaming sector is projected to top $615 billion by 2030—well beyond the size of today’s movie or television industries. And yet, the infrastructure needed to support such scale has been lagging. Ultra CEO Gus van Rijckevorsel sees this partnership as a fix: “The gaming industry needs better infrastructure. Vaulta is a major brick on the path to making Ultra the platform recognized by the industry.” A Strategic Stack for the Next Era The technical components of the deal are just as notable. Ultra gains access to Vaulta’s Spring framework for enhanced scalability, security, and smoother UX. The integration also includes Vaulta’s Banking OS—a robust toolkit for managing transactions, asset flows, and IBC-enabled multi-chain environments. Simply put, the deal gives Ultra the financial and blockchain infrastructure it needs to support serious economic activity. And this isn’t a one-off. The partnership follows a wave of momentum for both parties: Vaulta’s post-rebrand repositioning as a Web3 banking layer, and Ultra’s $12 million capital raise and the hiring of Maxime van Steenberghe as COO. From Tokens to Trust What’s most interesting is how this partnership marks a shift in tone from “disruption” to “foundation.” Where Web3 projects have long promised to change everything, Vaulta and Ultra are now offering to build what’s missing: trustable, scalable infrastructure with mass-market appeal. And in doing so, they’re quietly reframing the conversation. Gaming isn’t just a launchpad for crypto adoption—it’s the testing ground for an entire decentralized economy. This alliance doesn’t just unlock new monetization paths for developers and richer experiences for players. It rewrites the underlying logic of what a game platform is. No gas fees. No isolated asset silos. No “play-to-earn” gimmicks. Just the seamless flow of value across entertainment, ownership, and utility. And if Vaulta and Ultra have it their way, that’s not just the future of gaming—it’s the future of finance.
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